920 Lake WA Blvd S, Seattle, WA 98144
A 501(c)(3) nonprofit organization | EIN 92-2538428
The Loop — plan, act, reflect — is the core of everything we teach. When you know how to use it, you can approach any problem as a system to be understood and acted on. The problems change. The process doesn't.
About the LoopStaying motivated while learning is hard. Growth requires discomfort, and most of us tie our motivation to outcomes. We teach you to value the learning over the result, so every experiment you run generates energy instead of spending it.
We slow things down so you can see what's actually happening. Proficiency comes from deliberate practice. We do this practice side by side, running experiments, challenging assumptions, reflecting together, until it just becomes instinct.
You guide others through this kind of work every day. Turning it on yourself is a different challenge. The measures change and you're diagnosing a system from inside it. Discover how to use what you already know in this harder context.
Start a ConversationDependencies, feedback loops, failure modes: the Loop will feel familiar. But your own career and growth is a system you've been running without telemetry. We help you instrument it, find the blind spots, and start iterating.
Start a ConversationYou value learning. You read, seek feedback, and invest in yourself. Wherever you are in your career, this is the best investment you can make: a structured discipline for turning every experience into growth.
Start a ConversationThese sessions helped me put into words some complex feelings I'd been carrying for a while and identify them as real issues that need attention. Making progress feels awesome, and I'm learning to be okay with being a beginner again.
— Gonzalo, The Aura
Coaching has taught me to be more attentive to what's happening in my own life. While we're often confronted with challenges we try to help others solve theirs, there's real power in pausing to apply that same wisdom to ourselves.
— Ola, Intentional Society
Realizing the work I do has a bigger impact than I tell myself. Sometimes you just need someone to hold up the mirror and show you what's already there.
— Destinee, Dames 4 Games
We keep our client roster small so we can do this work well. If what you've read here resonates, let's talk.
Sessions are $150/hour. Sliding scale and scholarship options are available for those who need them.
920 Lake WA Blvd S, Seattle, WA 98144
A 501(c)(3) nonprofit organization | EIN 92-2538428